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Technology

Technology

Social media advertising is the new normal, but is your brand prepared?

Pauline McCulloch

I hate to admit it, but my favourite shoes, my travel buggy and my dining chairs are all items that I first saw on Instagram. A method of advertising that once provoked little more than an eye roll from me, has now physically manifested itself in my life, reminded me that imaginative style and original ideas are not my USP. But am I the only one to have underestimated this impact of this shift in marketing practices? Is the regulatory framework for advertising insta-ready? 

Advertising through social media is one of the most innovative

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Burness admin

What is a crypto asset?

What is a crypto asset?

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ChrisA

Me, My Selfie and IP

Social media has transformed the marketing landscape – providing the opportunity for brands to reach and interact with millions of potential customers with a single post. Even more transformative is that each and every individual customer with a social media presence is now a potential source of authentic and relatable advertising content. But, where a brand relies on user content for advertising, who owns the content?

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Burness admin

All Energy – Key themes and messages from the 2019 conference

As Glasgow basked in glorious sunshine last week, the Burness Paull Renewables team attended the 2019 All Energy conference at the SEC. There was a distinct air of both realism and optimism in the arena as to the challenges and opportunities that lie ahead as the UK seeks to meet its stretching decarbonisation targets.

We noticed three key themes coming up in presentations and discussions at the conference: 

1.

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Burness admin

Scotland's Space Sector Approaches the Final Frontier

Callum Sinclair

Scotland is nearer to the final frontier than you may think. With the space industry planning to grow its value to £4 billion by 2030, there are some incredible opportunities for businesses to get on board the accelerating rocket ship.

Space in Scotland, really? Yes, really. There are a collection of terrific businesses in Scotland already working on CubeSat/small satellite technologies and forming part of the supply chain which ultimately delivers to the UK Space Agency, European Space Agency (ESA) and NASA.

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LChalmers

Automated Vehicles – Navigating the Road to Regulatory Reform

The joint consultation by the Law Commission of England and Wales and the Scottish Law Commission on automated vehicles seeks views by 8th February 2019 on whether or not the UK’s current regulatory framework can cope with this new and ever-evolving technology, or whether reform is needed. Road traffic safety and regulation relies for the most part on the criminal law, which concentrates on the behaviour of the human driver. However, some offences may not be totally suitable for crimes involving driverless vehicles, and in some cases completely new offences will be needed.

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Burness admin

Automated Vehicles – Is this the end of the road for the “driver”?

In a previous blog, we discussed the recently published joint consultation by the Law Commission and the Scottish Law Commission on automated vehicles (which is seeking responses by 8 February 2019), and how it foresaw the new technology impacting on the existing rules of civil liability.  One of the most interesting aspects of the consultatio

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Burness admin

Technology and the future world of work

David Morgan

By the year 2025, 75% of the workforce will be millennials. Jack Ma the founder and former CEO of disrupter online retailer Alibaba predicts that we’ll all be working a 16 hour week by 2045.  Working smarter, not harder. Other studies suggest that there will be 44% fewer jobs overall by 2030.

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Burness admin

With great power comes great responsibility: assessing the product liability risks of electric vehicles

The previously slow meander towards electrification of the automotive industry has appeared to accelerate greatly in the last year, with recent news stories suggesting that electric and hybrid vehicles (known collectively as Ultra Low Emissions Vehicles, or ULEVs) will gain a far greater share of the automotive market in the coming years.

Last summer, the governments of Europe appeared to be falling over one another to make promises to ban the sale of new petrol and diesel cars, with the Scottish and Westminster governments undertaking to do so by 2032 and 2040 respectively.

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Burness admin

Online Purchasing - A Click Too Far?

The dotcom revolution is firmly underway and we are seeing advances in virtually every area of our lives.  Online conveyancing is potentially set to disrupt the current relationship between housebuilder and consumer, and to consider the implications property lawyer Phil MacLean has been discussing the topic with Sam Moore - a Legal Technologist in the firm.

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Burness admin